Bay Area · 8 grocers · Greenfield❄️ heat 28 · COOL
the frozen rolls aisle
Bay Area's frozen rolls aisle is a fragmented shelf spread across many brands: 13 products from 6 brands across 8 grocers. texas roadhouse owns the most shelf · 50% of SKUs, ahead of bridgford. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
13
products
6
brands
$9.41
avg price
$4.69-$14.66
typical range
More in Bakery
Who owns the shelf
brands by share of the frozen rolls shelf.
How it's positioned
Market structure
28
lowBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen rolls products in the most Bay Area grocers · widest distribution first.
Texas Roadhouse Mini Rolls with Honey Cinnamon Glaze
$6.693 grocers
Canyon Bakehouse Gluten Free Sub Rolls, 100% Whole Grain Sub Rolls, Frozen, 4 Count
$8.893 grocers
Bridgford Parkerhouse Style Rolls Dough
$4.692 grocers
Udi's Gluten Free Frozen Classic French Dinner Rolls
$8.592 grocers
Against The Grain Original Rolls, Gluten Free, Grain Free, Nut Free
$11.292 grocers
El Sembrador Cheese Bread Rolls
$8.991 grocer