Bay Area · 1 grocers · Own-brand led
the frozen foods aisle
Bay Area's frozen foods aisle is a fragmented shelf spread across many brands: 122 products from 43 brands across 1 grocer. Amy's owns the most shelf · 30% of SKUs, ahead of Alden's. Store brands hold 35%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 68/100).
122
products
43
brands
$6.75
avg price
$2.59-$12.27
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the frozen foods shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
91
highBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 35% · scores 0-100.
Top products
the frozen foods products in the most Bay Area grocers · widest distribution first.
Organic Chopped Spinach, 16 oz, (Frozen)
$2.591 grocer
Nightingale Ice Cream Sandwiches Mint Fudge Brownie Ice Cream Sandwich, 2.5 Ounce
$2.591 grocer
Organic California Style Blend, 16 oz, (Frozen)
$2.591 grocer
Organic Cauliflower, 16 Ounce, (Frozen)
$2.591 grocer
Organic Cut Green Beans, 16 oz
$2.791 grocer
Organic Peas & Carrots, 16 oz
$2.791 grocer
Organic Haricots Verts, 16 Ounce, (Frozen)
$2.791 grocer
365 by Whole Foods Market Shelled Edamame
$2.791 grocer
Organic Butternut Squash, 16 oz
$2.791 grocer
Organic Stir Fry Vegetable Blend, 16 oz
$2.791 grocer
