Bay Area · 17 grocers · Fragmented🔥 heat 84 · HOT
the rigatoni pasta aisle
Bay Area's rigatoni pasta aisle is a fragmented shelf spread across many brands: 121 products from 28 brands across 17 grocers. eduardos owns the most shelf · 75% of SKUs, ahead of rigati. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
121
products
28
brands
$6.21
avg price
$0.22-$1.07 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the rigatoni pasta shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
79
highBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the rigatoni pasta products in the most Bay Area grocers · widest distribution first.
De Cecco Rigatoni, No. 24
$3.4612 grocers
Rummo Rigatoni, No 50
$4.1910 grocers
EDUARDOS PASTA FACTORY Egg Rigatoni Pasta
$6.698 grocers
Rummo Tubetti Mezzani Rigati, 72
$4.097 grocers
Bayview Pasta Rigatoni
$8.796 grocers
Barilla Rigatoni - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$2.885 grocers
Rao's Rigatoni Pasta
$3.795 grocers
Bionaturae Rigatoni, Organic
$3.394 grocers
De Cecco No. 26 Mezzi Rigatoni
$4.293 grocers
Banza Rigatoni Pasta, Gluten Free, High Protein, Lower Carb
$4.993 grocers