the cold-pressed juice aisle
Bay Area's cold-pressed juice aisle is a fragmented shelf spread across many brands: 647 products from 51 brands across 22 grocers. evolution fresh owns the most shelf · 25% of SKUs, ahead of pressed. Store brands hold 2%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
More in Juice
Who owns the shelf
brands by share of the cold-pressed juice shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the cold-pressed juice products in the most Bay Area grocers · widest distribution first.
