Bay Area · 1 grocers · Greenfield
the hair masks aisle
Bay Area's hair masks aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 1 grocer. peter lamas owns the most shelf · 50% of SKUs, ahead of wiseways herbals. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
6
products
5
brands
$21.42
avg price
$1.94-$5.40 /oz
typical range
More in Hair Care
Who owns the shelf
brands by share of the hair masks shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the hair masks products in the most Bay Area grocers · widest distribution first.
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Griffin Remedy Restorative Hair Mask
$14.191 grocer
Griffin Remedy Ultra Vitalizing Hair Mask
$14.191 grocer
Earth Science Hair Masque, Olive & Avocado
$17.491 grocer
WiseWays Herbals Crowning Glory Hair & Scalp Cream
$18.291 grocer
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Peter Lamas Youth Revival 5 Oil Hair Treatment Mask
$31.091 grocer
Innersense Organic Beauty Hydrating Hair Mask
$33.291 grocer