Bay Area · 4 grocers · Contested❄️ heat 6 · COOL
the fruit wine aisle
Bay Area's fruit wine aisle is a fragmented shelf spread across many brands: 10 products from 7 brands across 4 grocers. vibe twisted sips owns the most shelf · 43% of SKUs, ahead of stella rosa. Verdict: contested · real competition, no single winner (opportunity 67/100).
10
products
7
brands
$14.05
avg price
$4.69-$34.05
typical range
More in Wine
Who owns the shelf
brands by share of the fruit wine shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
32
lowBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the fruit wine products in the most Bay Area grocers · widest distribution first.
ViBE Twisted Sips Strawberry Limeade Tetra
$4.691 grocer
ViBE Twisted Sips Fruit Punch Tetra
$4.691 grocer
ViBE Twisted Sips Mango Sweet Wine Tetra
$4.691 grocer
Manischewitz Concord Grape Fruit Wine
$8.991 grocer
Bonterra Ranch Wine Chillable Cherry Red Raspberry
$10.991 grocer
Stella Rosa Blackberry Semi-Sweet Red Wine 750 ml
$12.991 grocer
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CHOYA Wine
$14.991 grocer
Stella Rosa Peach
$15.991 grocer
no image
Fallen Grape Wine Co. Skin Contact Natural Wine 2021
$23.991 grocer
NON Non3 Toasted Cinnamon & Yuzu
$38.491 grocer