Bay Area · 4 grocers · Greenfield❄️ heat 6 · COOL
the vermouth aisle
Bay Area's vermouth aisle is a competitive shelf with clear leaders: 15 products from 8 brands across 4 grocers. dolin owns the most shelf · 43% of SKUs, ahead of triozzi. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
15
products
8
brands
$22.25
avg price
$0.38-$2.13 /fl oz
typical range
More in Wine
Who owns the shelf
brands by share of the vermouth shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined.
Market structure
36
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the vermouth products in the most Bay Area grocers · widest distribution first.
Dolin Dry Vermouth de Chambéry
$17.192 grocers
Dolin Blanc Vermouth de Chambéry
$17.192 grocers
Dolin Rouge Vermouth de Chambéry
$17.192 grocers
Gallo Salame Extra Dry Vermouth
$7.991 grocer
MARTINI Rosso Vermouth Cocktail Mixer 15% 75Cl/750Ml
$12.991 grocer
Triozzi Italian Sweet Vermouth
$12.991 grocer
Triozzi Italian Vermouth Extra Dry
$12.991 grocer
Bordiga Extra Dry Vermouth
$26.791 grocer
Bordiga Vermouth Rosso
$26.791 grocer
Carpano Antica Formula Sweet Vermouth, Original Italian Premium Vermouth
$26.791 grocer
