San Francisco · 3 grocers · Leader-led
the vermouth aisle
San Francisco's vermouth aisle is a competitive shelf with clear leaders: 13 products from 6 brands across 3 grocers. dolin owns the most shelf — 46% of SKUs, ahead of bordiga. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 75/100).
13
products
6
brands
$24.06
avg price
$12.99–$46.60
typical range
More in Wines
Who owns the shelf
brands by share of the vermouth shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.