Bay Area · 8 grocers · Fragmented❄️ heat 6 · COOL
the still wine aisle
Bay Area's still wine aisle is a fragmented shelf spread across many brands: 430 products from 295 brands across 8 grocers. Josh Cellars owns the most shelf · 6% of SKUs, ahead of bota box. Store brands hold 1%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 71/100).
430
products
295
brands
$18.91
avg price
$0.45-$1.49 /fl oz
typical range
More in Wine
Who owns the shelf
brands by share of the still wine shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)21 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
100
highBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
1
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the still wine products in the most Bay Area grocers · widest distribution first.
La Vieille Ferme Sparkling Wine, Rose
$8.993 grocers
Barefoot Moscato Wine
$6.992 grocers
Our Daily Wines Cabernet Sauvignon
$9.992 grocers
Quinta das Arcas Arca Nova 2017 Rose Wine
$9.992 grocers
Sobon Estate 2015 Amador County Dry Rose Wine
$9.992 grocers
Lyeth Cabernet Sauvignon, Sonoma County, 2009
$11.992 grocers
Viano Vineyards Contra Costa Country Chardonnay Wine
$11.992 grocers
Le Rosé Wine
$11.992 grocers
Château Bouchereau Bordeaux Rouge
$11.992 grocers
Moulin de Gassac Guilhem Rose
$11.992 grocers
