Bay Area · 10 grocers · Leader-led❄️ heat 11 · COOL
the biscuit mixes aisle
Bay Area's biscuit mixes aisle is a competitive shelf with clear leaders: 26 products from 8 brands across 10 grocers. sticky fingers bakeries owns the most shelf · 86% of SKUs, ahead of sticky fingers bakery. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).
26
products
8
brands
$6.56
avg price
$2.99-$10.79
typical range
More in Baking Mixes
Who owns the shelf
brands by share of the biscuit mixes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
36
medBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the biscuit mixes products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Gluten Free Biscuit & Baking Mix
$6.394 grocers
Red Lobster Cheddar Bay Biscuit Mix
$2.993 grocers
Sticky Fingers Bakeries Premium Mix Garlic & Herb Biscuit Mix
$3.743 grocers
Sticky Fingers Bakeries Premium Mix Cheddar & Herb Biscuit Mix
$3.743 grocers
Sticky Fingers Bakeries Scone Mix, Apple Cinnamon
$6.992 grocers
Sticky Fingers Bakeries Scone Mix, Pumpkin Spice
$6.992 grocers
Jiffy® All Purpose Baking Mix
$4.891 grocer
World Market Sticky Fingers Salted Caramel Scone Mix
$6.991 grocer
World Market Sticky Fingers Raspberry White Chocolate Scone Mix
$6.991 grocer
World Market Sticky Fingers Gluten Free Original Scone Mix
$6.991 grocer