Bay Area · 5 grocers · Own-brand led
the fresh fruit and vegetable party trays aisle
Bay Area's fresh fruit and vegetable party trays aisle is a competitive shelf with clear leaders: 10 products from 6 brands across 5 grocers. fresh garden highway owns the most shelf · 50% of SKUs, ahead of koolfi. Store brands hold 40%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 68/100).
10
products
6
brands
$12.77
avg price
$6.99-$21.09
typical range
More in Party Trays
Who owns the shelf
brands by share of the fresh fruit and vegetable party trays shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 40% · scores 0-100.
Top products
the fresh fruit and vegetable party trays products in the most Bay Area grocers · widest distribution first.
Earthbound Farm Organic Vegetable Tray with Ranch
$6.991 grocer
Signature SELECT Veggie Tray, with Ranch Dip
$6.991 grocer
O Organics Vegetable Tray
$8.991 grocer
Fresh Garden Highway Fruit Snack Tray
$9.991 grocer
Earthbound Farm Organic Veggies with Ranch Dip
$12.191 grocer
no image
Koolfi Vegan Watermelon Mint
$14.491 grocer
East Coast Fresh Small Fruit Platter
$14.991 grocer
O Organics Vegetable Tray, Organic
$14.991 grocer
Signature SELECT Veggie Deli Tray, with Ranch Dip
$16.991 grocer
Earthbound Farm Veggies
$21.091 grocer