Bay Area · 7 grocers · Own-brand led
the coleslaw mix aisle
Bay Area's coleslaw mix aisle is a fragmented shelf spread across many brands: 16 products from 10 brands across 7 grocers. mann's owns the most shelf · 100% of SKUs. Store brands hold 38%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 53/100).
16
products
10
brands
$4.00
avg price
$0.99-$7.51
typical range
Who owns the shelf
brands by share of the coleslaw mix shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
43
medBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 38% · scores 0-100.
Top products
the coleslaw mix products in the most Bay Area grocers · widest distribution first.
Earthbound Farm Organic Broccoli Slaw Bag
$2.992 grocers
Fresh Express Coleslaw Kit, America's Fresh, Garden
$2.992 grocers
Good & Gather Tri-color Green Cabbage Carrot & Red Cabbage Coleslaw
$0.991 grocer
Sprouts Tri Color Coleslaw
$2.291 grocer
Signature SELECT Broccoli Coleslaw
$2.991 grocer
O Organics Broccoli Slaw
$2.991 grocer
Signature Farms Coleslaw, 3 Color
$2.991 grocer
Fresh Express Freshly Shredded Angel Hair Cole Slaw
$2.991 grocer
Fresh Express Deli Coleslaw, 3 Color, Americas Fresh, Garden
$3.291 grocer
Taylor Farms Angel Hair Coleslaw
$4.091 grocer