Scanning the aisle…
Bay Area's gefilte fish aisle is a niche shelf with only a handful of brands: 8 products from 4 brands across 4 grocers. mrs. adler's owns the most shelf · 75% of SKUs, ahead of yehuda. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 80/100).
brands by share of the gefilte fish shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 0% · scores 0-100.
the gefilte fish products in the most Bay Area grocers · widest distribution first.






