Bay Area · 20 grocers · Contested🌡️ heat 65 · WARM
the applesauce aisle
Bay Area's applesauce aisle is a fragmented shelf spread across many brands: 225 products from 19 brands across 20 grocers. north coast organic owns the most shelf · 39% of SKUs, ahead of gogo squeez. Store brands hold 5%. The shelf leans vegetarian · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
225
products
19
brands
$6.30
avg price
$0.02-$0.52 /oz
typical range
Who owns the shelf
brands by share of the applesauce shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined.
Market structure
65
medBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the applesauce products in the most Bay Area grocers · widest distribution first.
North Coast Organic Apple Sauce
$4.1912 grocers
Santa Cruz Organic Organic Apple sauce
$5.4912 grocers
Santa Cruz Organic Cinnamon Apple Sauce
$5.998 grocers
Motts Applesauce Ms Apple Applesauce
$3.297 grocers
GoGo Squeez Apple Sauce, Organic, Fruit On The Go, Apple Apple, 4 Pack
$3.397 grocers
Santa Cruz Organic Unsweetened Peach Applesauce
$5.997 grocers
North Coast Organic Gravenstein Apple Sauce
$4.896 grocers
Motts Applesauce Ss Original Applesauce
$4.896 grocers
CADIA Organic Unsweetened Apple Sauce
$3.595 grocers
North Coast Organic Probiotic Apple Sauce
$4.695 grocers
