Scanning the aisle…
Bay Area's granulated sugars aisle is a competitive shelf with clear leaders: 114 products from 21 brands across 21 grocers. c&h owns the most shelf · 67% of SKUs, ahead of la perruche. Store brands hold 4%. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 70/100).
brands by share of the granulated sugars shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 4% · scores 0-100.
the granulated sugars products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.