Bay Area · 19 grocers · Contested🌡️ heat 40 · WARM
the other sugars aisle
Bay Area's other sugars aisle is a fragmented shelf spread across many brands: 89 products from 25 brands across 19 grocers. let's date owns the most shelf · 27% of SKUs, ahead of lars own. Store brands hold 1%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
89
products
25
brands
$8.34
avg price
$0.20-$2.30 /oz
typical range
More in Sugars
Who owns the shelf
brands by share of the other sugars shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
75
highBrand competition
how many brands compete
62
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the other sugars products in the most Bay Area grocers · widest distribution first.
C&H Pure Cane Sugar Cubes
$3.1911 grocers
Wholesome Organic Fair Trade Cane Sugar
$5.399 grocers
WOODSTOCK Organic Pure Cane Sugar
$6.698 grocers
C&H Organic Raw Cane Sugar
$4.495 grocers
Coombs Family Farms Maple Sugar, Organic, Pure
$7.595 grocers
Madhava Organic Coconut Sugar
$9.595 grocers
Big Tree Farms Organic, Coconut Sugar, Vanilla
$7.394 grocers
Let's Date Organic Date Sugar
$8.294 grocers
Wholesome Turbinado Sugar, Regenerative Organic Certified
$7.493 grocers
Eden Foods Barley Malt Syrup, Organic
$10.793 grocers