Bay Area · 4 grocers · Niche
the prepared chicken wings aisle
Bay Area's prepared chicken wings aisle is a niche shelf with only a handful of brands: 17 products from 2 brands across 4 grocers. Store brands hold 18%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 11/100).
17
products
2
brands
$10.82
avg price
$0.99-$24.55
typical range
More in Prepared Meat
Who owns the shelf
brands by share of the prepared chicken wings shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
11
lowLaunch whitespace
room for a new brand
store-brand share: 18% · scores 0-100.
Top products
the prepared chicken wings products in the most Bay Area grocers · widest distribution first.
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Fried Chicken Wings
$0.991 grocer
Signature SELECT Hot Fried Chicken Wing
$1.591 grocer
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Cold Spicy Wings
$3.961 grocer
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Hot Spicy Wings
$3.961 grocer
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Cold BBQ Wings
$3.961 grocer
Cold Willowbrook Teriyaki Chicken Wings
$7.991 grocer
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Hot BBQ Wings
$9.891 grocer
Cold Blue Cheese Glazed Buffalo Chicken Wings
$9.991 grocer
Hot Glazed Teriyaki Chicken Wings
$11.991 grocer
Sc Cold Buffalo Chicken Wings
$11.991 grocer