the prepared sandwiches and wraps aisle
San Francisco's prepared sandwiches and wraps aisle is a competitive shelf with clear leaders: 63 products from 5 brands across 3 grocers. bi-rite market owns the most shelf — 44% of SKUs. Store brands hold 68%. The shelf leans plant-based — 5% of SKUs carry that claim. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 54/100).
Who owns the shelf
brands by share of the prepared sandwiches and wraps shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 68% · scores 0–100.