Bay Area · 9 grocers · Fragmented
the body wash aisle
Bay Area's body wash aisle is a competitive shelf with clear leaders: 270 products from 46 brands across 9 grocers. dr. bronner's owns the most shelf · 66% of SKUs, ahead of nubian heritage. The shelf leans organic · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 77/100).
270
products
46
brands
$15.94
avg price
$0.48-$1.81 /fl oz
typical range
More in Body Care
Who owns the shelf
brands by share of the body wash shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no image)All stores combined.
Market structure
92
highBrand competition
how many brands compete
63
medVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the body wash products in the most Bay Area grocers · widest distribution first.
Dr. Bronner's Peppermint, Pure-Castile Liquid Soap
$6.696 grocers
Dr. Bronner's Rose, Pure-Castile Liquid Soap
$4.995 grocers
Dr. Bronner's Unscented Pure-Castile Liquid Soap
$7.295 grocers
Dr. Bronner's Pure-Castile Magic Soap - Tea Tree
$5.494 grocers
Dr. Bronner's Pure-Castile Magic Soap - Lavender
$8.894 grocers
Dr. Bronner's Unscented, Pure-Castile Liquid Soap
$11.094 grocers
Dr. Bronner's Almond Pure-Castile Liquid Soap
$8.493 grocers
Dr. Bronner's 18-In-1 Hemp Pure-Castile Magic Soap Tea Tree
$8.793 grocers
ShiKai Cucumber Melon Shower Gel
$11.993 grocers
EO Shower Gel, French Lavender
$12.193 grocers
