San Francisco · 2 grocers · Contested
the canned refried beans aisle
San Francisco's canned refried beans aisle is a competitive shelf with clear leaders: 13 products from 5 brands across 2 grocers. cadia owns the most shelf — 31% of SKUs, ahead of rosarita. The shelf leans plant-based — 62% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).
13
products
5
brands
$4.09
avg price
$2.19–$5.59
typical range
More in Canned Beans
Who owns the shelf
brands by share of the canned refried beans shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
62%
Vegetarian
62%
Organic
38%
Vegan
31%
Weight Management
23%
Heart Health
23%
Blood-Sugar Aware
23%
Minimally Processed
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.