Bay Area · 10 grocers · Contested❄️ heat 4 · COOL
the prepared vegetables aisle
Bay Area's prepared vegetables aisle is a fragmented shelf spread across many brands: 43 products from 20 brands across 10 grocers. love beets owns the most shelf · 28% of SKUs. Store brands hold 16%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 57/100).
43
products
20
brands
$7.70
avg price
$0.53-$2.13 /oz
typical range
More in Prepared Sides
Who owns the shelf
brands by share of the prepared vegetables shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
67
highBrand competition
how many brands compete
50
medVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 16% · scores 0-100.
Top products
the prepared vegetables products in the most Bay Area grocers · widest distribution first.
Love Beets Beets, Organic, Cooked, Ready-to-Eat
$5.495 grocers
Poshi Veggie Snacks Rosemary & Oregano Marinated Asparagus
$1.992 grocers
Love Beets Marinated Organic Classic Vinegar Baby Beets
$4.792 grocers
Better Bean Cuban Black Beans 10Oz - Tub
$4.992 grocers
no image
LA CASCADA Eggplant Stew
$12.192 grocers
Goldie Lox Vegan Carrot Lox
$12.192 grocers
Eat More Beans Steamed Edamame
$3.891 grocer
CUCINA & AMORE KITCHEN & LOVE Riced Broccoli
$4.191 grocer
Champs Mushrooms With Roasted Garlic Butter
$4.691 grocer
Melissa's Organic Peeled and Steamed Red Beets
$4.691 grocer
