Bay Area · 18 grocers · Contested🔥 heat 74 · HOT
the corn chips aisle
Bay Area's corn chips aisle is a fragmented shelf spread across many brands: 138 products from 14 brands across 18 grocers. fritos owns the most shelf · 35% of SKUs, ahead of rw garcia. Store brands hold 1%. The shelf leans vegetarian · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 67/100).
138
products
14
brands
$5.00
avg price
$0.54-$1.30 /oz
typical range
More in Chips
Who owns the shelf
brands by share of the corn chips shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined.
Market structure
54
medBrand competition
how many brands compete
60
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the corn chips products in the most Bay Area grocers · widest distribution first.
Have'A Chips, Corn
$3.4915 grocers
RW Garcia Corn Chips, Organic, Yellow
$4.499 grocers
Inka Crops, Inka Corn Crunchy Giant Corn with Sea Salt
$2.798 grocers
RW Garcia Corn Chips, Organic, Chili Cheese
$4.498 grocers
Fritos Corn Chips, The Original
$4.998 grocers
LOVE CORN BBQ, Delicious Crunchy Corn Snack
$4.297 grocers
Fritos Scoops! Corn Chips
$4.997 grocers
Inka Crops, Inka Corn Crunchy Giant Corn, Chile Picante
$2.796 grocers
LOVE CORN Cheezy, Delicious Crunchy Corn Snack
$4.295 grocers
Fritos Corn Chips, Chili Cheese Flavored
$4.995 grocers
