all marketsChipsCorn Chips
San Francisco · 4 grocers · Contested

the corn chips aisle

San Francisco's corn chips aisle is a competitive shelf with clear leaders: 14 products from 5 brands across 4 grocers. fritos owns the most shelf — 36% of SKUs, ahead of have'a. The shelf leans vegetarian — 21% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

14
products
5
brands
$4.61
avg price
$2.79–$6.99
typical range

More in Chips

Who owns the shelf

brands by share of the corn chips shelf.

ffritos
36% of shelf5 SKUs
hhave'a
21% of shelf3 SKUs
hhavea natural foods
14% of shelf2 SKUs
iinka crops
14% of shelf2 SKUs
llove corn
14% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
21%
Plant-Based
21%
Gluten-Free
21%
Vegan
14%
Dairy-Free
14%
Weight Management
7%
Low sugar
7%
Seed-Oil-Free
7%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
58
med
Variety of offers
how differentiated the shelf is
24
low
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →