Bay Area · 17 grocers · Leader-led🔥 heat 76 · HOT
the sushi rice aisle
Bay Area's sushi rice aisle is a competitive shelf with clear leaders: 44 products from 10 brands across 17 grocers. tamaki owns the most shelf · 33% of SKUs. The shelf leans organic · 5% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 78/100).
44
products
10
brands
$14.88
avg price
$0.24-$0.43 /oz
typical range
More in Rice
Who owns the shelf
brands by share of the sushi rice shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
43
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
35
medTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the sushi rice products in the most Bay Area grocers · widest distribution first.
Lundberg Family Farms Organic, Sushi Rice
$7.9917 grocers
True Origin Foods Sushi California Organic Rice
$11.994 grocers
Tamaki Haiga Rice, California Koshihikari, Short Grain
$19.792 grocers
Minute Rice Ready-To-Eat Restaurant-Style Sticky Rice, Microwaveable Rice Cups
$1.991 grocer
Nishiki Rice, Premium Grade
$3.591 grocer
no image
Sushi White Rice
$4.791 grocer
Organic Sushi Rice
$5.671 grocer
no image
Organic Sushi Rice
$6.991 grocer
no image
Chico Rice Sushi Japonica Rice
$8.791 grocer
Sukina Premium Sushi Rice
$9.491 grocer