Bay Area · 11 grocers · Leader-led🔥 heat 76 · HOT
the enriched rice aisle
Bay Area's enriched rice aisle is a competitive shelf with clear leaders: 28 products from 6 brands across 11 grocers. mahatma owns the most shelf · 70% of SKUs, ahead of nishiki. Store brands hold 4%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 69/100).
28
products
6
brands
$8.41
avg price
$0.11-$0.21 /oz
typical range
More in Rice
Who owns the shelf
brands by share of the enriched rice shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Plant-Based
4%
Vegan
4%
Market structure
28
lowBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
40
medTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the enriched rice products in the most Bay Area grocers · widest distribution first.
Mahatma Extra Long Grain Enriched Rice
$2.886 grocers
Nishiki Medium Grain Rice
$11.795 grocers
Mahatma Extra Long Grain White Rice, Enriched Rice, Gluten Free Rice, Uncooked Rice
$8.894 grocers
Mahatma Extra Long Grain Enriched Rice
$2.193 grocers
Essential Everyday White Rice, Medium Grain, Enriched
$3.892 grocers
Mahatma Extra Long Grain White Rice, Enriched Rice, Gluten Free Rice, Uncooked Rice
$5.992 grocers
Hinode Extra Long Grain White Rice
$3.591 grocer
Signature SELECT Enriched White Calrose Medium Grain Rice
$4.691 grocer
Carolina Enriched Extra Long Grain Rice
$5.991 grocer
Nishiki Rice, Medium Grain
$25.391 grocer