Bay Area · 17 grocers · Contested❄️ heat 27 · COOL
the condensed milk aisle
Bay Area's condensed milk aisle is a fragmented shelf spread across many brands: 61 products from 11 brands across 17 grocers. california farms owns the most shelf · 26% of SKUs, ahead of eagle brand. Store brands hold 2%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
61
products
11
brands
$5.26
avg price
$0.28-$0.76 /fl oz
typical range
More in Canned & Jarred
Who owns the shelf
brands by share of the condensed milk shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
46
medBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the condensed milk products in the most Bay Area grocers · widest distribution first.
California Farms Condensed Milk, Full Cream, Sweetened
$3.599 grocers
Carnation Sweetened Condensed Milk
$4.299 grocers
Eagle Brand Sweetened Condensed Milk
$4.899 grocers
Santini Organic Sweetened Condensed Milk
$5.099 grocers
Let's Do Organic Sweetened Condensed Coconut Milk
$4.896 grocers
La Lechera Sweetened Condensed Milk
$5.893 grocers
Eagle Brand Fat Free Sweetened Condensed Milk
$4.992 grocers
Let's Do Organic Sweetened Condensed Caramel Coconut Milk
$5.592 grocers
Essential Everyday Condensed Milk, Sweetened
$3.991 grocer
Nature's Charm Sweetened Condensed Oat Milk
$4.291 grocer
