Bay Area · 17 grocers · Greenfield🔥 heat 88 · HOT
the canned herring aisle
Bay Area's canned herring aisle is a fragmented shelf spread across many brands: 59 products from 12 brands across 17 grocers. blue hill bay owns the most shelf · 40% of SKUs, ahead of lascco. Store brands hold 3%. The shelf leans dairy-free · 5% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
59
products
12
brands
$7.76
avg price
$0.06-$1.60 /oz
typical range
More in Canned Seafood
Who owns the shelf
brands by share of the canned herring shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
49
medBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the canned herring products in the most Bay Area grocers · widest distribution first.
Brunswick Kippered Herring Fillets Seafood Snacks
$2.997 grocers
Blue Hill Bay Wild Caught Herring in Wine Sauce
$7.996 grocers
Bar Harbor Herring Fillets, Wild
$6.395 grocers
Bar Harbor Kippers, Natural, Smoked, Wild
$7.995 grocers
LASCco Herring, Sour Cream
$7.594 grocers
LASCco Herring in Wine
$7.594 grocers
Blue Hill Bay Wild Caught Herring in Cream Sauce
$7.994 grocers
Blue Hill Bay Smoked Seafood Herring in Dill Marinade
$8.894 grocers
Crown Prince Wild Caught Smoked Kipper Snacks
$4.793 grocers
Beach Cliff Bite Size Herring Served in Soybean Oil with Hot Green Chilies Fish Steaks
$2.391 grocer