Bay Area · 6 grocers · Niche
the cotton swabs aisle
Bay Area's cotton swabs aisle is a niche shelf with only a handful of brands: 17 products from 3 brands across 6 grocers. the humble co. owns the most shelf · 65% of SKUs, ahead of q-tips. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 55/100).
17
products
3
brands
$5.12
avg price
$2.69-$7.79
typical range
More in Personal Care
Who owns the shelf
brands by share of the cotton swabs shelf.
How it's positioned
Market structure
15
lowBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
51
medTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the cotton swabs products in the most Bay Area grocers · widest distribution first.
