the deodorants and antiperspirants aisle
Bay Area's deodorants and antiperspirants aisle is a fragmented shelf spread across many brands: 200 products from 44 brands across 8 grocers. humble brands owns the most shelf · 31% of SKUs, ahead of crystal deodorant. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 64/100).
More in Personal Care
Who owns the shelf
brands by share of the deodorants and antiperspirants shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the deodorants and antiperspirants products in the most Bay Area grocers · widest distribution first.
