Bay Area · 5 grocers · Locked up
the facial wipes aisle
Bay Area's facial wipes aisle is a concentrated shelf a few brands dominate: 15 products from 5 brands across 5 grocers. burt's bees owns the most shelf · 91% of SKUs, ahead of ursa major. Store brands hold 13%. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 66/100).
15
products
5
brands
$10.77
avg price
$3.69-$24.99
typical range
More in Personal Care
Who owns the shelf
brands by share of the facial wipes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
48
medTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0-100.
Top products
the facial wipes products in the most Bay Area grocers · widest distribution first.
Burt's Bees Refreshing Facial Towelettes with Cucumber and Mint, 99% Natural Origin
$6.992 grocers
Burt's Bees Micellar Coconut & Lotus Facial Towelettes, 99% Natural Origin; All Skin Types
$7.592 grocers
Burt's Bees Soothing, Fragrance Free Facial Towelettes, Sensitive Skin, 99% Natural Origin
$8.092 grocers
Burt's Bees Micellar Coconut & Lotus Facial Towelettes, 99% Natural Origin; All Skin Types
$3.691 grocer
Burt's Bees Micellar Rose Water Facial Towelettes, 99% Natural Origin; All Skin Types
$3.691 grocer
Neutrogena Makeup Remover Cleansing Towelettes, Face Makeup Wipes, Travel Pack, 7 Ct
$4.391 grocer
Olay Gentle Facial Cloths, Fragrance Free
$7.991 grocer
Burt's Bees Purifying White Tea Facial Towelettes 99% Natural Origin; All Skin Types
$11.091 grocer
Kirkland Signature Micellar Facial Cleansing Wipes 180-count
$17.401 grocer
Kirkland Signature Daily Dry Facial Towels, 200-count
$23.621 grocer