Bay Area · 16 grocers · Greenfield
the vegetarian beef substitutes aisle
Bay Area's vegetarian beef substitutes aisle is a competitive shelf with clear leaders: 58 products from 11 brands across 16 grocers. impossible owns the most shelf · 92% of SKUs, ahead of rollingreens. The shelf leans heart health · 5% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 78/100).
58
products
11
brands
$10.23
avg price
$0.51-$1.20 /oz
typical range
Who owns the shelf
brands by share of the vegetarian beef substitutes shelf.
How it's positioned
Market structure
46
medBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the vegetarian beef substitutes products in the most Bay Area grocers · widest distribution first.
Beyond Meat Beyond Beef, Plant-Based Ground
$9.9912 grocers
Impossible Burger Made From Plants
$8.9910 grocers
Impossible Burger Patties Made From Plants
$7.999 grocers
Abbot's Plant-Based, Ground "Beef"
$8.495 grocers
Nasoya Korean BBQ Flavor Plant-Based Steak
$5.994 grocers
Lightlife Smart Ground Plant-Based Crumbles Mexican
$5.993 grocers
Lightlife Crumbles, Plant-Based, Original
$6.093 grocers
Nasoya Medium Gochujang Flavor Plant-Based Steak
$5.991 grocer
Plant Boss Plant Crumbles, Organic, All-Purpose
$7.691 grocer
RollinGreens Ground Taco Plant-Based Me'eat
$7.991 grocer