Checking the price tag…

mid-shelf · priced above 38% of the vegetarian beef substitutes aisle (per oz)
Impossible Burger Made From Plants is a 12 oz vegetarian beef substitute. It is gluten-free and low in cholesterol, offering 19 grams of protein and 5 grams of fiber per serving.
measured Aug 21–Sep 21 · prices update as stores are re-measured
SF grocers that run vegetarian beef substitutes deep but don’t carry Impossible yet — a natural next door.
stocked in the same aisle at the same grocers · widest co-carriage first · filed under Beef Alternatives here.






nearest neighbors by what the product is · regardless of where it sits.






25 storefronts across 10 grocers carry it · tap a pin to open the store.