Bay Area · 4 grocers · Niche
the multi-serve cocktails aisle
Bay Area's multi-serve cocktails aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 4 grocers. balboa cafe owns the most shelf · 50% of SKUs, ahead of ciao bella. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 68/100).
5
products
3
brands
$18.69
avg price
$0.97-$2.03 /fl oz
typical range
More in Cocktails
Who owns the shelf
brands by share of the multi-serve cocktails shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
15
lowBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
44
medTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the multi-serve cocktails products in the most Bay Area grocers · widest distribution first.
