San Francisco · 3 grocers · Contested
the bottled green tea aisle
San Francisco's bottled green tea aisle is a fragmented shelf spread across many brands: 18 products from 10 brands across 3 grocers. kace owns the most shelf — 17% of SKUs, ahead of harney & sons. The shelf leans organic — 22% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 46/100).
18
products
10
brands
$5.96
avg price
$1.69–$23.13
typical range
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Who owns the shelf
brands by share of the bottled green tea shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
22%
Dairy-Free
17%
Vegan
17%
Gluten-Free
11%
Seed-Oil-Free
11%
Low sugar
6%
Weight Management
6%
Low calorie
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
43
medBrand competition
how many brands compete
95
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
46
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.