Bay Area · 4 grocers · Niche
the teeth whitening aisle
Bay Area's teeth whitening aisle is a niche shelf with only a handful of brands: 8 products from 4 brands across 4 grocers. lumineux oral essentials owns the most shelf · 100% of SKUs. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 75/100).
8
products
4
brands
$27.93
avg price
$8.89-$43.89
typical range
More in Oral Care
Who owns the shelf
brands by share of the teeth whitening shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the teeth whitening products in the most Bay Area grocers · widest distribution first.
Lumineux Oral Essentials Bright2 Pen, Stain Repellent & Whitening, Dual Action
$22.192 grocers
Lumineux Oral Essentials Whitening Strips
$41.092 grocers
Uncle Harry's Natural Products All Natural Tooth Whitener Powder with Lemon
$8.891 grocer
The Humble Co Whitening Strips, Soft Mint Aloe Vera
$12.491 grocer
Crest 3D Whitestrips Noticeably White At-home Teeth Whitening
$27.991 grocer
Crest 3D Whitestrips 20 Professional Treatments with 10 Bonus Brightening Treatments
$37.311 grocer