Bay Area · 19 grocers · Greenfield🔥 heat 94 · HOT
the whole wheat flour aisle
Bay Area's whole wheat flour aisle is a fragmented shelf spread across many brands: 67 products from 14 brands across 19 grocers. stone-buhr owns the most shelf · 40% of SKUs, ahead of giusto's. Store brands hold 3%. The shelf leans blood-sugar aware · 1% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 77/100).
67
products
14
brands
$8.92
avg price
$0.08-$0.33 /oz
typical range
More in Flour
Who owns the shelf
brands by share of the whole wheat flour shelf.
How it's positioned
Market structure
54
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the whole wheat flour products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Flour, Whole Wheat
$4.6910 grocers
King Arthur Baking Company Whole Wheat Flour, 100% Whole Grain, Non-GMO Project Verified, Certified Kosher
$9.999 grocers
Bob's Red Mill Whole Wheat Flour, Organic
$6.697 grocers
Caputo Flour, Soft Wheat
$5.895 grocers
King Arthur Baking Company 100% Organic Whole Wheat Flour, 100% Whole Grain, Non-GMO Project Verified
$6.395 grocers
One Degree Organic Foods Organic Sprouted Whole Wheat Flour
$6.994 grocers
King Arthur Baking Company Stone-Ground White Whole Wheat Flour
$9.394 grocers
Central Milling Company Organic Hi-Protein Whole Wheat Flour
$10.993 grocers
Jovial Organic Einkorn Whole Wheat Flour
$11.393 grocers
Arrowhead Mills Organic Whole Wheat Flour, 22 oz Bag
$6.092 grocers