Bay Area · 11 grocers · Greenfield❄️ heat 21 · COOL
the frozen cakes aisle
Bay Area's frozen cakes aisle is a fragmented shelf spread across many brands: 31 products from 10 brands across 11 grocers. jon donaire owns the most shelf · 100% of SKUs. Store brands hold 29%. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
31
products
10
brands
$19.47
avg price
$3.09-$58.89
typical range
More in Frozen Desserts
Who owns the shelf
brands by share of the frozen cakes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
43
medBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 29% · scores 0-100.
Top products
the frozen cakes products in the most Bay Area grocers · widest distribution first.
Pepperidge Farm Frozen Coconut Layer Cake
$8.994 grocers
Sara Lee Pound Cake, Classic
$6.693 grocers
Sara Lee Pound Cake, Classic, Family Size
$6.993 grocers
Pepperidge Farm Lemon Frozen
$8.992 grocers
Pepperidge Farm Frozen Chocolate Fudge Layer Cake
$9.592 grocers
Best Yet Ice Cream Cake Cups
$3.091 grocer
Jeni's Ice Cream, Gooey Butter Cake
$4.391 grocer
Favorite Day Lava Cake, Molten Chocolate
$5.691 grocer
Signature SELECT Chocolate Lava Cake Frozen Dessert
$5.991 grocer
Sprouts Chocolate Gluten Free Flourless Cake 2 Pack
$7.991 grocer