Bay Area · 15 grocers · Contested🔥 heat 88 · HOT
the canned mackerel aisle
Bay Area's canned mackerel aisle is a fragmented shelf spread across many brands: 43 products from 17 brands across 15 grocers. conservas pinhais & cia cult nuri owns the most shelf · 22% of SKUs, ahead of nissui. Store brands hold 2%. The shelf leans dairy-free · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 71/100).
43
products
17
brands
$8.97
avg price
$1.48-$3.43 /oz
typical range
More in Canned Seafood
Who owns the shelf
brands by share of the canned mackerel shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
61
medBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the canned mackerel products in the most Bay Area grocers · widest distribution first.
Fishwife Slow Smoked Mackerel with Chili Flakes
$7.595 grocers
World Market Matiz Wild Mackerel in Organic Extra Virgin Olive Oil
$6.493 grocers
Cole’s Mackerel, in Olive Oil, Wild
$6.493 grocers
Jose Gourmet Mackerel Fillets In Olive Oil
$10.993 grocers
Chicken of the Sea Mackerel in Brine
$4.892 grocers
Patagonia Provisions Smoked Mackerel
$7.692 grocers
Patagonia Provisions Roasted Garlic Mackerel
$7.692 grocers
Patagonia Provisions Lemon Caper Mackerel
$7.692 grocers
Da Morgada Portuguese Mackerel in Olive Oil
$11.792 grocers
Wel-Pac Saba-Kabayaki
$3.191 grocer