Scanning the aisle…
Bay Area's other prepared pork aisle is a niche shelf with only a handful of brands: 11 products from 4 brands across 6 grocers. Store brands hold 9%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 70/100).
brands by share of the other prepared pork shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 9% · scores 0-100.
the other prepared pork products in the most Bay Area grocers · widest distribution first.