Bay Area · 15 grocers · Greenfield🔥 heat 98 · HOT
the grain-free tortillas aisle
Bay Area's grain-free tortillas aisle is a competitive shelf with clear leaders: 58 products from 10 brands across 15 grocers. eureka tortilla owns the most shelf · 50% of SKUs, ahead of mi rancho tortillas. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).
58
products
10
brands
$9.43
avg price
$5.49-$15.46
typical range
More in Tortillas
Who owns the shelf
brands by share of the grain-free tortillas shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
43
medBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the grain-free tortillas products in the most Bay Area grocers · widest distribution first.
Siete Tortillas, Grain Free, Almond Flour
$8.999 grocers
Siete Tortillas, Grain Free, Cassava Flour
$8.998 grocers
Eureka Tortilla Non-GMO Pickled Jalapeno & Carrot Tortilla
$6.096 grocers
La Tortilla Factory Tortillas, Gluten Free
$6.296 grocers
Mi Rancho Tortillas Burrito Size Gluten Free Tortillas 6 Count
$6.294 grocers
Mission Gluten Free Soft Taco Tortillas
$7.194 grocers
La Tortilla Factory Tortillas, Cauliflower
$8.294 grocers
Food for Life Gluten-Free Brown Rice Tortillas
$5.493 grocers
Maria & Ricardo's Sea Salt Almond Keto Tortillas
$5.992 grocers
Rise N Puff Gluten Free Rise & Puff Tortillas
$7.992 grocers