Bay Area · 12 grocers · Greenfield
the pie fillings aisle
Bay Area's pie fillings aisle is a fragmented shelf spread across many brands: 33 products from 11 brands across 12 grocers. solo foods owns the most shelf · 39% of SKUs, ahead of duncan hines comstock. Store brands hold 9%. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
33
products
11
brands
$8.37
avg price
$3.29-$16.49
typical range
Who owns the shelf
brands by share of the pie fillings shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
46
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the pie fillings products in the most Bay Area grocers · widest distribution first.
Farmer's Market Foods Organic Pumpkin Pie Mix
$3.796 grocers
Best Yet Solid Pack Pumpkin
$3.292 grocers
Solo Foods Poppy Seed Cake & Pastry Filling
$5.892 grocers
Solo Foods Almond Cake & Pastry Filling
$5.892 grocers
Duncan Hines Comstock More Fruit Blueberry Pie Filling and Topping
$8.592 grocers
Bonne Maman Cherry Pie Filling
$14.192 grocers
Bonne Maman Blueberry Pie Filling
$14.192 grocers
Bonne Maman Apple Pie Filling
$14.192 grocers
Natural Value Coconut Cream
$3.691 grocer
Duncan Hines Comstock More Fruit Apple Pie Filling & Topping
$5.591 grocer