Bay Area · 20 grocers · Contested🔥 heat 71 · HOT
the graham crackers aisle
Bay Area's graham crackers aisle is a fragmented shelf spread across many brands: 102 products from 15 brands across 20 grocers. honey maid owns the most shelf · 71% of SKUs, ahead of nairn's. Store brands hold 1%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 75/100).
102
products
15
brands
$7.35
avg price
$0.44-$1.35 /oz
typical range
More in Crackers
Who owns the shelf
brands by share of the graham crackers shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
57
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the graham crackers products in the most Bay Area grocers · widest distribution first.
Annie's Organic Whole Grain Honey Graham Crackers
$6.4911 grocers
HONEY MAID Honey Graham Crackers
$5.9910 grocers
Annie's Organic Baked Bunny Honey Graham Crackers
$5.497 grocers
HONEY MAID Cinnamon Graham Crackers
$5.596 grocers
Pamela's Honey Grahams Crackers
$5.996 grocers
Nairn's Ginger Oat Grahams
$6.396 grocers
Once Again Chocolate & Peanut Butter Graham Sandwiches
$5.795 grocers
Annie's Friends Organic Bunny Grahams Baked Snacks
$5.494 grocers
Once Again Honey Graham Crackers
$5.794 grocers
Annie's Organic Cinnamon Graham Crackers
$6.494 grocers