San Francisco's shampoo aisle is a fragmented shelf spread across many brands: 15 products from 7 brands across 3 grocers. giovanni owns the most shelf — 27% of SKUs, ahead of acure. The shelf leans organic — 7% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 77/100).
brands by share of the shampoo shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.