the meat & seafood aisle
Bay Area's meat & seafood aisle is a fragmented shelf spread across many brands: 122 products from 46 brands across 1 grocer. Wellshire Farms owns the most shelf · 15% of SKUs, ahead of Kochs Turkey Farm. Store brands hold 34%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 81/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the meat & seafood shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 34% · scores 0-100.
Top products
the meat & seafood products in the most Bay Area grocers · widest distribution first.
