Bay Area · 21 grocers · Contested❄️ heat 16 · COOL
the sour cream aisle
Bay Area's sour cream aisle is a fragmented shelf spread across many brands: 159 products from 15 brands across 21 grocers. daisy owns the most shelf · 75% of SKUs, ahead of knudsen. Store brands hold 2%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
159
products
15
brands
$4.93
avg price
$0.26-$0.81 /oz
typical range
Who owns the shelf
brands by share of the sour cream shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
4%
Heart Health
1%
Market structure
57
medBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the sour cream products in the most Bay Area grocers · widest distribution first.
Straus Family Creamery Organic Sour Cream made with organic milk and enzymes
$3.1917 grocers
Clover Sonoma Organic Sour Cream
$4.4914 grocers
Clover Sonoma Sour Cream
$2.5913 grocers
Green Valley Creamery Lactose Free Organic Sour Cream
$4.7910 grocers
Clover Sonoma Grade A Natural Sour Cream
$4.498 grocers
Alexandre Family Farm A2/A2 Organic Probiotic Sour Cream, European Style 25% Milkfat
$6.098 grocers
Daisy Sour Cream
$2.887 grocers
Daisy Sour Cream, Pure & Natural
$2.195 grocers
Knudsen Sour Cream
$2.595 grocers
Knudsen Hampshire All Natural Sour Cream
$2.885 grocers