Bay Area · 4 grocers · Greenfield❄️ heat 8 · COOL
the unflavored tequila aisle
Bay Area's unflavored tequila aisle is a fragmented shelf spread across many brands: 11 products from 7 brands across 4 grocers. espolon owns the most shelf · 27% of SKUs, ahead of mi campo. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
11
products
7
brands
$32.24
avg price
$0.84-$1.57 /fl oz
typical range
More in Spirits
Who owns the shelf
brands by share of the unflavored tequila shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)All stores combined.
Market structure
32
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the unflavored tequila products in the most Bay Area grocers · widest distribution first.
Espolon Blanco Tequila
$29.992 grocers
Cimarron Blanco Tequila in Flask
$19.691 grocer
Mi Campo Blanco Tequila
$22.991 grocer
Mi Campo Reposado Tequila
$24.991 grocer
El Destilador Tequila Blanco
$27.891 grocer
El Destilador Tequila Reposado
$29.991 grocer
Lo Siento Tequila Blanco
$38.191 grocer
Espolon Reposado Tequila
$39.991 grocer
Tequila Ocho Single Estate Tequila Plata
$39.991 grocer
Lalo Tequila Blanco Tequila
$43.991 grocer