Bay Area · 21 grocers · Contested🔥 heat 84 · HOT
the farfalle pasta aisle
Bay Area's farfalle pasta aisle is a fragmented shelf spread across many brands: 82 products from 21 brands across 21 grocers. compagnia sanremo owns the most shelf · 60% of SKUs, ahead of antico mulino. Store brands hold 2%. The shelf leans low sugar · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 58/100).
82
products
21
brands
$5.45
avg price
$0.19-$0.62 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the farfalle pasta shelf.
How it's positioned
Market structure
69
highBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the farfalle pasta products in the most Bay Area grocers · widest distribution first.
De Cecco Farfalle, No. 93
$3.7912 grocers
Barilla Farfalle - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$1.547 grocers
Rummo Farfalle, No 85
$4.197 grocers
Jovial 100% Organic Gluten Free Brown Rice Farfalle
$5.896 grocers
Montebello Farfalle
$5.495 grocers
CADIA Farfalle, Organic
$2.594 grocers
Rao's Farfalle Pasta
$4.794 grocers
De Cecco Farfalline, No. 95
$4.293 grocers
Cucina & Amore Farfalle, Organic, Bronze Cut, N. 22
$4.293 grocers
Compagnia Sanremo Organic Farfalloni Specialty Pasta
$7.293 grocers