Bay Area · 5 grocers · Own-brand led❄️ heat 14 · COOL
the ham roast aisle
Bay Area's ham roast aisle is a fragmented shelf spread across many brands: 10 products from 7 brands across 5 grocers. hormel foods cure 81 owns the most shelf · 100% of SKUs. Store brands hold 40%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 59/100).
10
products
7
brands
$11.50
avg price
$4.99-$29.65
typical range
More in Pork
Who owns the shelf
brands by share of the ham roast shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 40% · scores 0-100.
Top products
the ham roast products in the most Bay Area grocers · widest distribution first.
Farmer John Classic Hickory Smoked Ham Steak
$5.492 grocers
Beeler’s Hickory Smoked Uncured Boneless Ham Steak
$4.991 grocer
Boar's Head Brown Sugar & Spice Delight Off the Bone Ham
$5.001 grocer
Sprouts Uncured Boneless Ham Steak No Antibiotics Ever
$5.991 grocer
Dietz & Watson Honey Cured Ham Steak
$6.091 grocer
Sprouts Sliced Ham Off The Bone Pre-Sliced
$10.491 grocer
Kirkland Signature Applewood Smoked Master Carve Half Ham
$14.581 grocer
Kirkland Signature Antibiotic Free Mastercarve Half Ham
$23.391 grocer
Hormel Foods Cure 81 Mini Boneless Smoked Half Ham
$32.971 grocer