Bay Area · 19 grocers · Fragmented🔥 heat 84 · HOT
the fettuccine pasta aisle
Bay Area's fettuccine pasta aisle is a fragmented shelf spread across many brands: 185 products from 41 brands across 19 grocers. taste republic owns the most shelf · 22% of SKUs, ahead of egglife. Store brands hold 1%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
185
products
41
brands
$7.21
avg price
$0.21-$1.14 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the fettuccine pasta shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
90
highBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the fettuccine pasta products in the most Bay Area grocers · widest distribution first.
De Cecco Fettuccine no. 6
$3.799 grocers
De Cecco Fettuccine, Egg, No. 103
$4.299 grocers
Rustichella D'abruzzo Egg Pasta Fettuccine
$7.499 grocers
Dolce Italia Foods Fettuccine
$6.698 grocers
Barilla Fettuccine - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$2.996 grocers
Garofalo Pappardelle
$4.496 grocers
Bayview Pasta Green Seasonal Pasta
$8.796 grocers
CADIA Brown Rice Pasta, Gluten-Free, Fettuccine
$3.295 grocers
Dolce Italia Foods Fettuccine, Paglia & Fieno
$6.695 grocers
Miracle Noodle One Gram Net Carbs, Gluten Free Shirataki Pasta, Fettuccine
$4.194 grocers