Bay Area · 2 grocers · Contested
the body oil aisle
Bay Area's body oil aisle is a fragmented shelf spread across many brands: 67 products from 23 brands across 2 grocers. inesscents owns the most shelf · 29% of SKUs, ahead of kuumba made. Verdict: contested · real competition, no single winner (opportunity 76/100).
67
products
23
brands
$17.69
avg price
$0.80-$12.69 /fl oz
typical range
More in Body Care
Who owns the shelf
brands by share of the body oil shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
72
highBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the body oil products in the most Bay Area grocers · widest distribution first.
Aura Cacia Skin Care Oil, Organic, Castor
$6.692 grocers
Spectrum Coconut Oil, Organic, Unrefined
$13.592 grocers
no image
Bath & Body Works Orange Oil
$3.091 grocer
Plantlife Neem Oil
$4.391 grocer
NOW Grapeseed Oil
$4.491 grocer
NOW Castor Oil
$4.991 grocer
NOW Almond Oil, Sweet
$5.591 grocer
NOW Coconut Oil
$6.291 grocer
NOW Shea Nut Oil
$6.691 grocer
Uncle Harry's Organic Coconut Oil
$6.691 grocer
