Scanning the aisle…
Bay Area's fruit beer aisle is a fragmented shelf spread across many brands: 8 products from 8 brands across 5 grocers. funky foeder blueberry owns the most shelf · 14% of SKUs, ahead of golden road brewing. Verdict: contested · real competition, no single winner (opportunity 65/100).
brands by share of the fruit beer shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the fruit beer products in the most Bay Area grocers · widest distribution first.






the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.