Bay Area · 4 grocers · Own-brand led
the frozen crab cakes aisle
Bay Area's frozen crab cakes aisle is a fragmented shelf spread across many brands: 8 products from 6 brands across 4 grocers. handy - crab house by handy owns the most shelf · 50% of SKUs, ahead of handy seafood inc.. Store brands hold 38%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 65/100).
8
products
6
brands
$10.43
avg price
$6.91-$16.78
typical range
More in Frozen Seafood
Who owns the shelf
brands by share of the frozen crab cakes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 38% · scores 0-100.
Top products
the frozen crab cakes products in the most Bay Area grocers · widest distribution first.
Waterfront Bistro Crab Cakes
$6.912 grocers
Handy Seafood Inc. Old Bay Crab Cakes
$7.991 grocer
HANDY - CRAB HOUSE BY HANDY Crab Cakes
$7.991 grocer
Sprouts Maryland Style Crab Cakes 2 Count
$10.991 grocer
Gorton's Maryland Style Crab Cakes
$11.991 grocer
Phillips Crab Cakes, Maryland Style
$12.591 grocer
Phillips Maryland Style Mini Crab Cakes
$16.991 grocer